Onboarding Email Rewrite for Boon

Boon, a startup with an employee referral platform, wanted to give attention to the onboarding experience. The first versions of several onboarding emails were plain and undefined. They still needed to create some emails for specific scenarios.

To improve these experiences, I drafted emails that show the value of the Boon community and an immediate, personal benefit to referrals. The example below meets the need of a non-user who is sent a referral for a job by a Boon user, and applies. The want to know their application went through. In future, some testing may be useful to Boon so they can ensure that this email is effective for its secondary purpose of getting new users without making those who apply many times over – without joining – grow weary of the repetition.

The writing process

First, I crafted a mini voice and tone guide to give the app/emails a personality based on existing Boon branding. These guidelines are flexible for updating as Boon grows and has more capital to conduct user research and testing.

Then, I met with the product designer and founder of the company in an informal stakeholder interview. I wanted to understand the product, business, and client needs. After this meeting, I determined they need to inform users what Boon is while creating a welcoming personality and environment.

Referral email confirming application receipt

Subject:

Your application for {job title} is submitted and ready to track with Boon

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